B2B Women
in Sales:
What if....you could:​
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Sharpen your sales instincts?
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Feel more genuine as you sell?
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Meet and laugh with other B2B Sales women ...while getting even better at what you do?
It's possible, my beautiful salesperson.
Jennifer Krueger - Sales Coach & CEO
Welcome to
The Curious Sales Lab™
The Curious Sales Lab™ is a high-impact online workshop designed to help B2B saleswomen sharpen instincts, harness confidence, and dramatically ignite the way you sell.
4.5 hours over 3 days. (1.5 hours a day.)
This is not theory.
This is not fluff. This is practice.
Coached. Supported. Real.
Here’s the truth:
You can be really good at sales...and still want to be better.​
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Sometimes your sales edge gets dulled by speed, pressure, repetition.
​(Not to mention delivery issues, expense submissions, travel and product delays, plus plain weird customers, or bosses! )​​
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Are you curious about what your NEXT selling level looks like? What your next level sounds like?
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You don't want to feel like you're going through the motions. ​​
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When's the last time you had a chance to try something new- without risking a real deal or your reputation?
The Curious Sales Lab™ exists to solve that quickly.
Keep reading if...​
You're ready to refresh your sales skills with laughter and learning.
Practice your real selling scenarios (or at least listen to other high-performing women) for 1.5 hours each morning for 3 days.
Ignite your sales skills and (yumm...) your bank account.
What we do at The Curious Sales Lab
Experiment with a different sales question.
Play with a stronger/softer tone.
Try a new approach just to see what would happen. ​​​
You can wear pyjamas. Wear a suit. (But we recommend cameras ON, no matter your timezone ) ​
No fluff. No bro-sales. No judgment.
​You can also sell the way you've always been selling because you know that works...and you want to mentor others.
​Join a room with smart, ambitious B2B Saleswomen who are ready to help you win.
Why live practice changes everything
Athletes don’t become elite by studying playbooks.
Musicians don’t become great by reading sheet music.
High performers practice until instinctive elegance takes over.
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The Curious Sales Lab™ is where your sales knowledge becomes sales momentum.
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Virtual Live online. 1.5 hours each morning. 3 days. Bonus Saturday session.
Fast. Effective. Powerfully motivating.
Real sales practice with your actual business opportunities, so you tackle that pipeline now.
Immediate coaching and feedback, so you Sell Better fast.
Every single role- Customer, Salesperson, Observer is valuable. Even if you just listen, you learn.
A safe, supportive, no-BS,
female environment. Women strengthening women's ability to make $$.
What If...
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What if you walked into every meeting feeling genuinely excited instead of slightly habitual?
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What if you could slow a conversation down on purpose to gain control and deeper understanding?
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What if the next question you asked made your prospect Lean in?
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What if you became (even more so!) the salesperson others quietly watch and want to learn from?
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What if selling felt like YOU again?
Curiosity improves conversations.
Curious Conversations improve commissions.
A live, high-energy, role-play-based sales training experience for B2B saleswomen who want to reignite momentum, sharpen their selling instincts, and feel more confident, joyful, and effective in customer conversations.
The Curious Sales Lab is a reset, not a restart. For saleswomen who never want to coast and are always ready to sharpen up.
Before you worry about
role play…
Let’s address the thing you’re probably thinking.
Role Plays suck. I know.
But role plays unlock what makes you great, and what might be getting your way. In other words, role-playing works to help you sell better, as annoying as that is.
You do not need to be good here.
You do not need to volunteer.
Maybe you didn't hit your targets and can't figure out why not.
Maybe you hit every target you set, and you're wondering...now what?
We've got you covered.
​​Freezing is normal. Awkward moments are celebrated.
Having people clap for you because you're so awesome, that happens too.
Pausing and asking for ideas is encouraged.
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You can observe the entire week if you want. Or you can jump in every day. Either way, you’ll leave sharper.
Your journey this week
Day 1: AWARENESS - Discover what you're doing (the good/not-so-good) without realizing it. Watch Jennifer demo live. See what's possible.
Day 2: CHOICE - Experiment with what to try differently. Practice in small groups. Get real-time feedback.
Day 3: CONTROL - Direct conversations intentionally. Own your new instincts. Feel the shift.
BONUS Day: INTEGRATION - Q&A + bonus role play. Make it yours. Lock it in.
Who you become:
More confident and in control
More genuine and authentic
More nimble in conversations
The salesperson others quietly watch
More strategic without sounding salesy
The one your sales leader trusts with complex deals
This Lab isn’t just about skill. It’s about powering-up your Sales identity.
Meet your coach
If salespeople re-ignite their natural curiosity, they sell better.
Jennifer Krueger has spent 22 years in B2B sales, with a career spanning Account Executive to Canadian Head of Sales. Along the way, she realized something most sales training overlooks. Curiosity.
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Jennifer’s work focuses on helping salespeople slow down, ask better questions, and lead conversations with confidence and intent—without scripts, pressure, or gimmicks.
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Warm. Witty. Savvy. Direct. No sugar-coating.
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Jennifer’s credibility and emotional intelligence make the Lab feel safe, empowering, and effective. Just better conversations—powered by curiosity.
Dates, Format
and Investment
Live on Zoom
​Monday, Feb 23, 2026 | 9:30-11:00 AM ET
Tuesday, Feb 24, 2026 | 9:30-11:00 AM ET
Friday, Feb 27, 2026 | 9:30-11:00 AM ET
BONUS: Saturday, Feb 28, 2026 | 10:00-11:00 AM ET (Q&A)
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What's included:
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Large-group coaching
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Small breakout groups of 3-4 participants
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Live volunteer role plays
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Real-time question rewrites, mindset resets, and coaching interventions
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Demo by Jennifer on Day 1
You can listen. You can coach. You can play the customer. You can be the salesperson.
You do you.
All sessions are recorded. Practice breakout rooms are NOT recorded (for your comfort).
Investment: Just $497 USD. Woohoo!
Day 1 is money-back guaranteed if you don't like how Jennifer sells. We love salespeople too much to mess you around.
This Lab pays for itself the first time you:
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Secure one mid-size deal @ 5% commission.
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Slow a conversation down, yet speed up the close.
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Ask one better question your competition didn't ask.
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Uncover instead of pushing.
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Graciously control the room.
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Wake up loving your job.
Hey Jenn, I'm wondering if...
Got questions? Get in touch to learn more.
